Tag Archives: sugar

The Great Sugar Conspiracy: An Open Letter to Food Should Taste Good

DEAR FTSG (aka General Mills):

I know you’re thinking I’ve gone off the deep end with conspiracy theories and such, but hear this. Sugar is being packaged and sold to us as health food. Well, in health food. It seems if like the organic marketers think if they put words like cane, and pure, even organic, in front of the word SUGAR they are somehow giving it an uplift.

This is going to spoil my chances at becoming a Food Should Taste Good blogger, but here goes.

This bag of chips looks healthy enough. In fact, the premise of the entire company is healthy, whole, ingredients. Even the bag looks healthy.


But somewhere, not hidden at all, inside the ingredients list is this.


There it is, just below Flax Seeds and above Sesame Seeds, Sunflower Seeds, and Quinoa. But flipping the bag over, it strangely enough, doesn’t list sugar on the front of the bag, but it does list those other seeds.


But they’re not selling the value of sugar, they are selling the value of organic ingredients and “good taste” at any cost. I guess, that’s the idea. Their branding speaks otherwise, as if they are looking out for us by using whole ingredients. And yes, I suppose “cane sugar” is a whole ingredient, but is it necessary in a chip, for good taste?

Or is it something about the addictive qualities of sugar, that makes these chips even more irresistible than they would be if they also had a promotional benefit, “contains no added sugar.” I’m not sure. But I’m sure that it was hard not to keep eating these chips, after my first 10.

And guess what, 10 chips is the recommended serving, so let’s look into that for a second. According to the bag, a recommended serving of the chips is around 10 chips, or 1 oz of chips. Guess how much sugar is in 10 chips? It’s a nice round number: 1 gram.  So here on this nicely packaged bag of very environment, organic, koshur, conscious chips, we have 24 grams of sugar to go along with our 24 oz. of chips. WHAT?

I’m sorry, that’s not reasonable. I mean, it’s reasonable if you’re Nabisco or General Mills, but the entire platform of Good Food is the health benefits. And guess what? CANE SUGAR is added to every single product they make.

I guess that’s what makes it taste so good. But at what cost?


I’ve sent my question to Good Food via Twitter, I’ll update you on their response. I did not submit my name or blog as an influencer. (grin)

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Seriously, there is NO reason for cane sugar to be in every chip they make, unless they are partially owned by a sugar manufacturer, or corporate farm entity. They are so anti-GMO that seems unlikely, but what gives? What’s the conspiracy?

I put a chip clip on the bag when I put it back in the pantry. I was tempted to put the entire, expensive bag of “cookies” in the trash. I guess I still can, even as they are calling me back for more right now.

Take the next step,

John McElhenney

I encourage you to ask the about their #sugar agenda on their social channels. Let’s take this social. What’s up with your addiction to sugar?

FTSG Chips

Update: Still no word from FTSG, but in their privacy statement I found this little slip.  Either a left over remnant of a copy and paste from the General Mills site, or we’ve uncovered a bit more of the Sugar Conspiracy.

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Leading to this little gem of information:

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My Chemical Romance – Sugar Sex Magic, Baby!

Blood sugar is the key. I know this. I don’t know enough about it to know how to manage it very well, but I get the concept. And I am acutely aware of the sugar cycle. If I have ONE sugary snack during the course of a day, my body then craves sugar for the rest of the day. I am guessing this is both chemical and mental. And I’m certain that it’s a bad cycle for me. Okay, so easy, right? Avoid sugar.

I probably had pancakes with plenty of syrup. And when the carbs and sugar ran out, boom I was sick.

Well, sometimes that’s easier said than done. When you look in your prepared foods around the house you’re going to find sugar added to most of it. Yuk. I was fond of a muesli mix from my local grocery brand. Fourth ingredient. Their granola under the same label, 2nd ingredient. If that’s not crap-tastic!

Okay, so it’s important that I am aware of all my sugar intake. I’ve started calling it “conscious sugar.” As in, I’m conscious that I’m eating sugar and I am making a decision to eat it or not to eat it. The hidden sugar in my diet is under surveillance and attack. I’m on a jihad against sugar in all forms.

sugar-applejuiceGuess what, it’s in a lot of whole foods too. A friend and I were talking about fruit and he said, “You know if you drink a glass of apple juice, you’re consuming about 5 tablespoons of sugar.” What? That’s not good. “But, when you eat the actual apple, the parts of the skin and the fiber slow down the metabolism and allow it to be absorbed in a more healthy way.” Still sugar, but not concentrated or massive amounts. As much as I love my honeycrisp for dessert right now, I can’t imagine eating five of them in a row. Besides these honkers are beasts that weigh in at nearly a pound each.

Orange juice is even worse. The “not from concentrate” versions are really no better for you. And that little swig of OJ in the morning, that I used to use as a wakeup jolt, a really bad idea for me.

What happens inside my body, in my blood, when I eat or drink sugar is not good. What happens afterwards, when I feel a little high and then a huge energy drop, is also toxic to my health and my fitness plan. Time to watch for sugar and hidden sugar and root it out.

We didn’t learn how to eat healthy in our family of origin. While my mom is a great cook, she’s also a bit on the round and jolly side. And it’s okay with her if I’m on the round and jolly side with her. That’s the household I grew up in. And she’s preparing whole meals. She’s working to be healthier, but she’s not shying away from the dairy and oils. And she does love the desserts. A dinner without dessert is an anomaly. Whereas, I think it should be an exception. That’s how I grew up.

I remember weekends where I would be playing tennis and the bottom of my energy would drop out. Not in a natural way, but like being dropped off a cliff. I know this was blood sugar stuff. I probably had pancakes with plenty of syrup. And when the carbs and sugar ran out, boom I was sick.

I know this about myself NOW, but as a kid, you have very little understanding or say in these kind of things. As I’ve grown into a middle-aged man, I still don’t have many of the answers. What I know is, sugar is bad. And managing sugar is an important part of my health plan.

I can study that old sugar thing too. I remember a book called Sugar Blues. And today I think there’s a new classic, The Blood Sugar Solution, by Dr. Mark Hyman.

Be sweet but kill the sweeteners.

Take the next step,

John McElhenney

reference: sugar stacks – how much sugar is in foods and drinks

image: sugar loops, vox efx, creative commons usage